Geo Fencing Facebook Ads

With over a billion users facebook offers endless opportunities to tap into your target audience through paid ads and bring in new customers to grow your business.

Geo fencing facebook ads. Geo fencing or geo targeting is based on what facebook calls local awareness ads in the simplest terms it allows you to draw a geographic circle around an area and then show ads to people on both facebook and instagram that are within that circle. This geofencing advertising guide looks at how marketers can set up and benefit from geo fenced ad campaigns on google and facebook. Facebook does not tell advertisers which specific people are in any audience and as with our other advertising products all audiences must meet a minimum required size. Geofencing bridges the gap between advertising and action.

Many ad platforms including google ads and facebook ads allow you to target based on things like demographics and location but geofencing brings a new kind of targeting to the table. This style of targeting is much more specific than typical location settings though. You can use facebook s local awareness ads to do the work of geofencing firms that charge thousands for their geographically targeted outbound sales. Geofencing allows you to target a specific audience based on where they re located.

You may be used to selecting demographics and location but geofencing actually allows you to draw a virtual box around the. You re able to see when the ad was seen and what the customer did next. They can be displayed as banners at the top of the device or show up in your customer s notification center. This is a huge help and can be used across the board for all of your marketing efforts.

Most geofencing ads show up on your customers phones as either push notifications or mobile ads. Need to know more. Geo fencing with facebook ads we define it bring you up to speed on how to run them and feature a case study on their use. The answer lies within geofencing facebook ads.

This is a key player in determining roi for your business. Local awareness ads are an incredibly powerful tool and not just for bringing new customers to your store. It allows you to draw a virtual polygon around areas where there s a high chance that customers will visit your physical location. Advertisers select locations not specific individuals for local awareness ads.

Local awareness ads were built with privacy in mind. A push notification is delivered as a message to your user s devices kind of like a pop up or text message.